› Sales cooperation starts in Spring 2023 in support of ambitious sustainability targets
› Wienerberger further strengthens its pioneering role in the transition to a circular economy
Bratislava, March 8, 2023 – Continuing on its consistent value-creating growth path, Wienerberger concluded at the World Expo an exclusive sales agreement for innovative, low-CO2 flat roof solutions produced by Leadax, a company based in the Netherlands. Leadax Roov is a highly innovative and sustainable flat roof membrane. It is made from plastic waste as a raw material and can be recycled at the end of its useful life. Part of the pan-European agreements are country-based agreements including local business targets and organizational set-up.
Miroslav Cino, Managing director of Wienerberger Slovakia, says, “Through this strategic cooperation, we are further strengthening Wienerberger’s competitive position in Slovakia as a partner for the entire building envelope and as an industry leader in the transition to a circular economy.”
Leadax Roov has an extremely low carbon footprint and is therefore entirely in line with our notion of sustainability.“We are both setting new standard in flat roof and supporting the European Green Deal 2050 for a better future as well”, according to Roeland van Delden CEO of Leadax. Within the framework of the European Green Deal, Wienerberger aims to achieve climate neutrality by 2050, at the latest. Through consistent improvements in our strategic focus areas: circular economy, decarbonization of production processes, and new application technologies, such as the Leadax flat roof membrane, we expect to fulfill this goal.
Circular economy and recyclable production materials
Wienerberger also focuses on continuously increasing the use of recyclable materials in production as a main driver of the circular economy. The recycling strategy is a central pillar of Wienerberger’s Sustainability Program 2023: In the future, all of Wienerberger’s new products are to 100% reusable or recyclable.
About Leadax Roov
The award-winning company Leadax uses recycled polyvinyl butyral to produce its waterproofing products, such as lead alternatives and flat roof membranes. This plastic material would normally be incinerated or buried. In Europe alone, 1.5 billion kilos of PVB waste are generated every year, corresponding to 150 times the weight of the Eiffel Tower. Leadax has set itself the target of putting waste to better use on all the world’s roofs. Its cooperation with Wienerberger is the next step aimed at establishing the new flat roof membrane in the market by joining forces with the industry pioneer for innovative solutions around the entire building envelope in Slovakia.