During the World Expo in Dubai, the CCO of Wienerberger Solveig Menard-Galli and the CEO of Leadax Roeland van Delden signed the agreement for the European distribution of Leadax Roov, a circular and innovative roofing membrane. At the same time, Leadax held the global launch of Leadax Roov itself. Leadax Roov will be made available in the Netherlands from the beginning of 2022, and other European countries will follow subsequently.
Like other Leadax products, Leadax Roov is made from recycled plastic waste (r-PVB). Leadax Roov is a circular product, specially made for flat and slightly sloping roofs and can be recycled again at the end of its lifecycle. Leadax Roov is off-white, which gives it a substantial reflection value. Leadax develops roof products that are, among other things, lightweight, easy to process, and applicable to various roof systems.
150 Eiffel Towers
Award-winning company Leadax uses recycled polyvinyl butyral as a raw material for its waterproofing products, such as lead substitutes and flat roofing. This plastic is normally incinerated or dumped. In Europe alone, 1.5 billion kilos of PVB waste are available every year, which is the weight of 150 Eiffel Towers.
Wienerberger aims to achieve climate neutrality by 2050, in accordance with the European Green Deal. In order to achieve this, they consistently improve their strategic focus areas: circular economy, decarbonization of production processes, and new application technologies. By using circular materials such as Leadax Roov, Wienerberger expects to fulfill this goal.